I told myself I wouldn’t do more than one Red Talk this week, but…
Renaissance World Tour (Potential Reach: 34.5B)
Februaaryn 1, 2023, the first day of Black History Month, the very start of my birthday month (so one could safely assume this is a gift from Bey to me), Beyoncé announced her long-awaited world tour for RENAISSANCE, her seventh studio album. Her tour announcement on Instagram received 7M likes.
Her tour drove over 442K mentions and 2.4M engagements across online conversation (Meta platforms excluded). 36% of the conversation was positive. The 18% negative conversation surrounding the tour announcement consisted of beef with Ticketmaster and potential resellers (of course) and a more relatable concern: Beyonce told us to quit our jobs, and even I listened, now, what are we going to do about these ticket prices? Hire me.
Potential schedule conflicts are also of concern. My best friend got the (NSFW) best proposal at midnight on New Year’s. On January 3rd, it dawned on me… there was a chance that her wedding would conflict with Beyonce’s pending world tour! Fortunately, this is not the case. (I’d choose, by the way, Kaya.)
Also, here are tour dates for anyone else trying to plan something 🌚:
Thank you, Beyoncé, for starting Black History Month with a bang again! If you recall, she blessed us with her pregnancy announcement, this time six years ago.
Bonus content: Here is me as Beyoncé for a Halloween costume video while I was working at AwesomenessTV.