And Happy Valentines Day to you as well, friend! Don’t know Keith Lee? You must be new here! Check out Red Talk 003 and 004 to learn about this TikTok influencer consistently using his platform for good!
On the eve of the holiday of love, famous food influencer Keith Lee (10.7M TikTok Followers) shared a video calling out Jimmy Johns and Quiznos for seeking brand deals with him over the Black women who organically started food trends he participated in.
Artist @literal_queen_xo (3.7K TikTok Followers) shared the below TikTok, impersonating Keith Lee and reviewing Jimmy John’s red velvet cookie. Keith Lee then stitched her video, giving a review of the cookie himself.
Food influencer @lilladyeats (6.3K TikTok Followers) shared her favorite Quiznos sub in the viral TikTok below. Keith Lee also stitched this video and gave the sub a review.
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Quiznos saw this creation, recognized its popularity, and then added her custom sub to their menu, marketing it as “The Comeback Special,” a viral fan favorite, with no mention (or thanks) to the creator who put them back on the map.
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Jimmy Johns and Quiznos thought they could be slick and bypass making the extra effort to give proper credit to the originators of these food trends. Instead, they contacted Keith Lee. His response to these brands (and caption): Give credit where credit is due.
I can’t help but be a fan of Keith Lee! He’s using his massive following to help struggling restaurants while protecting Black Women AND supporting and promoting smaller creators! I just wanted to share some smiles this Valentine’s Day! Thanks for coming to my Red Talk! 💌